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Course Descritpion

In this section of English 101 with the help of Zeus and other Olympian gods I will explore the theme of masculinity through close reading, critical thinking, class discussions, and a variety of writing assignments such as analytical, comparative and persuasive...

Theme

"Although we often described men as masculine, we do not consider all men equally masculine. In other words, in United States, generally masculinity is associated with strength, power, and courage but also with violence, sexism and close-mindedness. The depictios of men we see in politics, entertainment and sports often promote as well as reinforce these standards of masculinity. What we will investigate in this course is the notion of masculinity as an abstract concept rather than a fixed category. By closely reading and discussing a selection of readings, we will consider masculinity in relation to media, race, work, fatherhood, and relationships. Our objective is to see whether there are in fact numerous masculinities rather than just one masculinity." - Class Syllabus

Friday, November 12, 2010

Research Paper2: Part 1

Jason Croft
ENG 101.0800
November 12,  2010

Part 1 of Research Paper#2: Proposal and Preliminary Thesis

Ive decided to write a research paper on the cocnept that in the modeling profession different type of images of men are used to display different kinds of personas,characteristics, and masculinities of men in relation to the brand they are assisting in selling. I will be first basing my research off of a chapter of a book called "beauty (re)discovers the male body" by Susan Bordo. After reading this chapter I agree with Bordo's idea that males model in distinctive ways to display certain charactertistics in support of the brand they are modeling.
From what I know about male modeling and whatIve seen,models are distinctly different in build and there display depending on the direction the brand wants to be represented at that time. Bordo suggest that models are seperated in to three distinctive categories; "i am a rock"(186)."the leaner"(188) and the "face off"(188). Just from looking at ads on my day to day living I notice differences between one brand is advertised versus another, and that certain brands you combinations of masculinties, characteristics, and personas to establish a look.
I will conduct my research using the chapter by Bordo as a primary resource and abse for comparison against my two other selected sources. Im considering looking into the words of brand creators to see what why they market they brand the way they do with male models. I was also considering  maybe looking into a how to guide for male modeling to see if it offered any auggestions for different types of male modeling and how to execute it.

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1 comment:

  1. Miss BNovember 13, 2010 at 6:03 AM

    This is an interesting topic for a research paper and I think it is a great idea, as you will be able to draw on/rework/extend/incorporate parts of your Ad Analysis paper. Also, the idea of looking at Bordo's book Male Body, from which the chapter "beauty (re)discovers the male body..." comes from is a great place to begin. The chapter actually has a works cited/reference page at the end of the book, which I unfortunatelly forgot to photocopy with the chapter. Hostos, Kingsbotough, Bronx and Brooklyn College libraries have copies of Bordo's book, the 1999 edition; Queens College has the 2000 edition from which I photocopied the chapter for our class. You should request the book today and hopefully it will arrive in LAGCC library early next week. The call number for the book is HQ1090 .B67 1999 or HQ1090 .B67 2000. So your preliminary thesis is ads create particular images of masculinity to sell products and these images give birth to new trends/types of masculinities?

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